Could saunas become the ‘new pub’ when it comes to socialising?
Could saunas become the ‘new pub’ when it comes to socialising?
Sauna culture is rapidly expanding across the UK, with Wales seeing a notable increase in public saunas. Advocates argue that these heated spaces could evolve into a modern equivalent of traditional pubs for community gathering. Over 600 saunas are now accessible in the UK, many situated in scenic coastal areas, by lakesides, and within tranquil countryside settings.
The Rise of Sauna Culture in the UK
The British Sauna Society reports a significant surge in sauna availability, with the count rising from 540 at the beginning of the year to nearly 640 currently. A recent analysis suggests the UK may soon surpass other European countries in sauna adoption by 2033. Gabrielle Reason, the society’s director, noted: “The ongoing expansion implies the peak of this trend may not have arrived yet.”
A Personal Journey to Wellness
Kathryn Donavan, 40, opened Môr A Sawna near Jackson’s Bay in June 2024. Her decision came after grappling with premenstrual dysphoric disorder and endometriosis, which she managed through cold water therapy. Post-surgery, her symptoms intensified, often leaving her bedridden. “I was in so much pain,” she recounted, describing how flu-like symptoms worsened her condition. Seeking relief, she began visiting a sauna 90 minutes away and eventually decided to create her own outdoor sanctuary. “I don’t endure pain nearly as severe as before,” she said, highlighting the sauna’s role in her wellness routine.
Social Connection in Nature
William Jenkins, a former tech professional, found solace in saunas during a period of mental health struggles. After experiencing a breakdown, he explored the practice globally, visiting 70 saunas in 14 countries over nine months. His experience led him to establish Hikitalo Sauna in Porthcawl, Wales. “Saunas are the new pub,” Jenkins remarked, noting their role as relaxed social hubs without the burden of hangovers. “We all need a sense of belonging,” he added, stressing that saunas foster connections free of social hierarchies. He believes the trend is here to stay, blending nature with communal well-being.
Health Benefits and Cautions
While saunas are praised for their wellness advantages, Dr. Geoff Combs of Bangor University emphasized the importance of pairing them with other healthy habits. “If someone claims saunas improve their mental health, that’s positive—keep doing it,” he said, though he urged further study. Safety, he warned, is key, advising users to stay hydrated, start slowly, and listen to their bodies. “Begin with short sessions, take breaks, and ensure you’re informed,” he recommended, underscoring the need for scientific backing in their benefits.
“We’ve got quite a few people who use it regularly because of various health conditions and it helps them sleep better and move easier.”
“I just think sauna is a way of life— it’s not a fad, it is a place to unwind and destress or be social.”
“There’s no titles or social status in the sauna, that’s what I really love about it. It’s a place that’s judgement free.”
“I mean, go in for a few minutes, see how you feel, take a break.”
“I think it’s important to have scientific evidence.”
