Emily Frazer talks tackling World Nineball Tour challenges with major streaming deal
Emily Frazer Tackles World Nineball Tour Challenges with Streaming Deal
Emily Frazer talks tackling World Nineball - Emily Frazer, CEO of Matchroom Multi Sport, discusses how the World Nineball Tour is addressing its global challenges through a major streaming partnership with ESPN. This collaboration is set to boost the sport’s profile by bringing high-stakes events like the US Open and Mosconi Cup to a wider audience. By aligning with ESPN, the tour aims to solidify its position in the professional sports landscape and attract more fans to nineball, a discipline often overshadowed by other pool games.
Strategic Broadcasting and Market Expansion
The partnership with ESPN marks a pivotal moment for the World Nineball Tour, which has been working to establish itself as a premier competition. With events now airing on a major network, Frazer emphasizes the importance of exposure in elevating the sport’s status. “This deal is a game-changer for us,” she said. “It’s about showing the world that nineball deserves its place alongside other professional sports.” The US Open, scheduled for August in Texas, and the Mosconi Cup, returning to Orlando in November, will serve as key platforms to demonstrate the sport’s growth.
Emily Frazer talks tackling World Nineball Tour challenges, highlighting the need to compete with established sports for viewer attention. She pointed out that while nineball has a rich history in the US, it requires modern strategies to reach a global audience. “We’re building on that legacy,” she explained. “The goal is to make nineball as recognizable as other disciplines like darts, which once faced similar hurdles.” This approach aligns with the tour’s mission to bring the sport into mainstream entertainment.
From Darts to Pool: A Vision for Growth
Frazer’s inspiration for the project stems from the success of darts in gaining international traction. She recalled the energy of the US Darts Masters, where Luke Humphries and Luke Littler captivated audiences. “That’s how we’re thinking about nineball,” she said. “How can we create the same buzz and fan engagement?” By drawing parallels to darts’ rise, the tour aims to replicate that momentum and position itself as a viable competitor in the professional sports arena.
Emily Frazer talks tackling World Nineball Tour challenges, stressing the role of broadcasting rights in overcoming the sport’s obstacles. “For years, we’ve struggled to get pool events on television,” she noted. “But with ESPN now on board, we’re taking a significant step forward.” The streaming deal is expected to generate more interest, especially in regions where nineball’s popularity has been steadily growing. Frazer also highlighted the importance of social media and subscription platforms in amplifying the sport’s reach.
“I’ve always believed that if you give people the chance to watch nineball on a major platform, they’ll embrace it. ESPN’s support is a big leap for us, and it’s not just about exposure—it’s about proving that nineball is a professional sport.”
Future Prospects and Fan Engagement
As the World Nineball Tour continues to evolve, Frazer remains focused on creating a sustainable fan base. “We know the US is our core market,” she said. “But we’re also looking to expand into new territories.” The streaming partnership is seen as a catalyst for this expansion, offering a pathway to introduce nineball to audiences who may not have previously engaged with the sport. “This collaboration is a major milestone,” she added. “It’s time for nineball to be taken seriously on the global stage.”
Emily Frazer talks tackling World Nineball Tour challenges, emphasizing the importance of consistent content and strategic marketing. “The key is to keep building momentum and showing that the sport is here to stay,” she said. “We’re not just competing with other pool games—we’re competing with mainstream sports.” With ESPN’s support, the tour is poised to grow its audience and create a lasting legacy for the sport. “This deal is about more than just visibility; it’s about transforming nineball into a household name,” she concluded.