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Influencer throws model into water as shark bait in bizarre video

Published June 22, 2026 · Updated June 22, 2026 · By Mary Martin

Influencer Throws Model Into Water as Shark Bait in Bizarre Video

Influencer throws model into water as shark - In a startling social media experiment, a model recounted an incident where she was nearly attacked by a shark after being used as bait in a daring video. The clip, which has since amassed over 10.6 million views, features the Toronto-based model, CeCe Rose, being lowered into the ocean while tied to a rope with dead fish attached to her. The challenge, orchestrated by influencer and media personality Anthony Dawson, who goes by the moniker TooTurntTony, was described as an “extreme” way to test the waters of marine life attraction.

Stunt Details and Close Call

The video captures the moment when CeCe Rose was lowered into the water, her arms flailing as she struggled to maintain balance. For a brief period, she appeared to be pulled beneath the surface, creating a tense scene that left viewers on the edge of their seats. Anthony Dawson, who filmed the event at one of his properties, briefly turned his back on her during the critical moment, adding to the suspense.

According to CeCe, she believed the shark would target the dead fish rather than her, but the situation quickly escalated. She estimated the time she spent underwater to be approximately two minutes, though she admitted it could have been shorter. “I was terrified at first, but once I was in the water, I felt calm,” she said in a later interview. “I kept telling myself that a great white shark wouldn’t be in the area, so I held onto that thought.”

“At the end of the day, I knew a great white shark wouldn’t be in the area so I just held onto that thought,” CeCe Rose explained. “It was a calculated risk, but I wasn’t prepared for how close it would get.”

Anthony Dawson eventually intervened, pulling CeCe back to safety. On camera, he acknowledged his mistake, stating, “I probably should’ve used a smaller bait.” The incident sparked a mix of reactions from the audience, with some praising the creativity of the challenge while others questioned the safety of the model.

Behind the Scenes and Public Reaction

While the video itself is the focal point, the setup of the stunt reveals a carefully planned effort to blend entertainment with a touch of danger. The two men in the clip, who posed with a small shark before releasing it into the water, were seen enjoying the moment as they filmed the event. However, the model’s near-drowning experience raised eyebrows, with many expressing concern over the risks involved.

One viewer commented, “Dude, your [sic] gonna get someone killed if it hasn’t happened already.” Another speculated, “It’s a good thing the shark didn’t bite her—it would’ve been a real disaster.” Despite the mixed responses, the video’s popularity highlights the appeal of such high-stakes content. The challenge, which was designed to showcase the influencer’s boldness, quickly became a viral sensation, drawing attention from both fans and critics alike.

Upon returning to land, CeCe Rose reassured her followers that she was unharmed, writing on social media: “Haha, I’m fine everyone I promise.” Her lighthearted tone contrasted with the intensity of the moment, emphasizing the blend of humor and adrenaline that defined the stunt. The model’s willingness to participate in such a dramatic scenario underscored the influence of social media on modern entertainment, where danger and novelty often go hand in hand.

Anthony Dawson, who has built a reputation for pushing boundaries in his content, defended the stunt as a necessary risk. “We wanted to create something unforgettable, and this was the ultimate way to do it,” he said in a follow-up post. The influencer’s confidence in the setup was evident, even as the video’s viewers debated the wisdom of using a human as bait.

Marine Life and the Stunt’s Purpose

While the video features a small shark, the choice of species adds another layer to the story. Marine biologists note that small sharks, such as the blacktip or lemon shark, are less aggressive than great whites and are more likely to investigate bait without attacking. However, the unpredictable nature of the ocean meant that even the smallest creature could pose a risk.

Despite this, the stunt was framed as a fun and engaging way to highlight the allure of sharks and their natural behavior. The dead fish, which were strategically placed on CeCe, were meant to mimic prey, drawing the attention of the marine animal. The setup was quick, involving a few minutes of preparation before the model was lowered into the water. The entire process was captured on camera, giving viewers a front-row seat to the event’s intensity.

Anthony Dawson’s property, located in a coastal area, provided the perfect setting for the stunt. The location’s proximity to the ocean allowed for a seamless transition between the onshore and underwater scenes. The influencer’s ability to create such an immersive experience is a testament to his understanding of what captivates online audiences. However, the incident also sparked discussions about the ethics of using humans as bait for the sake of content.

“We wanted to create something unforgettable, and this was the ultimate way to do it,” Anthony Dawson said in a follow-up post. “The ocean is full of surprises, and that’s what makes it exciting.”

While the model’s safety was ultimately ensured, the event left a lasting impression. The video’s combination of thrill and humor resonated with viewers, who were eager to watch the moment unfold. The challenge not only showcased the influencer’s daring nature but also highlighted the growing trend of extreme content in the social media sphere, where participants often take risks for likes and shares.

As the clip continues to gain traction, it serves as a reminder of the lengths some creators will go to in pursuit of viral moments. CeCe Rose’s experience, though brief, became a defining moment in her career, blending the lines between entertainment and reality. The incident also sparked a broader conversation about the safety measures involved in such stunts, with many calling for more caution in future challenges.

With the reCAPTCHA system protecting the site and the Google Privacy Policy and Terms of Service applying to the data collected, the video’s reach and impact reflect the global scale of social media influence. The combination of action, suspense, and a touch of comedy ensured that the clip would not only entertain but also generate significant online discourse.