UFOs and a Tardis – why unusual holiday stays are booming
UFOs and a Tardis – why unusual holiday stays are booming
In the quiet countryside of Pembrokeshire, a mysterious structure resembling a spacecraft appears from the earth. Its otherworldly design stands out against the backdrop of farmland and starry skies, intentionally contrasting with the surrounding terrain. This structure is part of a glamping retreat managed by Martin and Carol Anne Johnson, who have spent over a decade converting a neglected area near a 17th-century mill into a collection of unconventional holiday accommodations.
The Shift in Travel Preferences
Industry analysts note a growing trend in UK tourism, moving away from traditional lodging toward experiences that redefine the purpose of a trip. “People are prioritizing the uniqueness of their stay over the destination itself,” explains Alex Wilson, co-founder of Host Unusual. He highlights a 32% surge in demand for experiential accommodations in recent years. “It’s not just about the adventure,” Johnson adds. “It’s about escaping the ordinary and finding something memorable.”
Design and Appeal
Attracting a diverse range of guests, from families to science-fiction enthusiasts, the site blends whimsy with practicality. Features like a Tardis-style bathroom and costume options inspired by popular franchises cater to fans, while the private space and hot tub draw those seeking comfort. “Many stay for the ambiance and the sense of seclusion,” Johnson says. “They don’t need to go far—they just want to unwind in a place that feels unlike any other.”
Origins of the Unique Concept
The retreat’s creation began with modest ambitions. The couple initially purchased four acres of land intending to restore the old mill, but built a treehouse first as a temporary solution. As the glamping trend gained traction, they embraced the idea of transforming the fibreglass structure they found on eBay. Originally used as a generator cover at the 2012 London Olympics, it became the foundation of their UFO-themed pod. “I didn’t plan everything on paper,” Johnson recalls. “The vision came from my imagination, and I experimented as I went.”
Challenges and Creativity
Designing the pod required ingenuity, especially with its cinematic details. One standout feature—a drop-down door mimicking spacecraft entrances—involved extensive trial and error. “It was a tough project,” he admits. “But the result feels theatrical, almost like stepping into a story.” The final design incorporates lighting effects, smoke, and hidden sound elements to enhance the immersive experience, making each visit feel like a scene from a sci-fi film.
“There’s a divergence in what travelers want,” says travel journalist Simon Calder. “Some seek budget-friendly stays, while others crave places with character and a narrative.”
Calder emphasizes the broader economic impact of this shift. “Inbound tourism is a vital engine for growth,” he notes. “Creating exciting, themed spaces like this could be exactly what Wales needs to attract visitors.” The combination of affordability, creativity, and a touch of the fantastical has made unusual stays a compelling alternative to conventional travel.
